The Main Trends in Vanilla
Henry Todd, Jr.
New York, NY
More change has arguably taken place in Madagascar’s vanilla market over the last five years than at any time since deregulation in the early 90’s. An unusual confluence of five major trends is potentially setting the stage for a generational change in the local market’s order. These trends are consumer demands for increased traceability, changing dynamics in the traditional collector/exporter relationship, flavor house activity in country, increased use of non-traditional curing techniques and a changing of leadership in nearly all major export houses. These trends will be quantified and their potential impact on the market’s future will be addressed in both qualitative and economic terms.
Henry Todd, Jr. has been the Paris based Vice President of International Operations at Virginia Dare since 2012. While his responsibilities are diverse, he manages the company’s worldwide vanilla procurement program and sustainability platforms for this value stream. He represents Virginia Dare at the Sustainable Vanilla Initiative (SVI) where he is an active member of the Steering Committee. Henry has 25 years of food ingredient and flavor experience and has held executive level positions at Zink & Triest, A.M. Todd, and WILD.
Henry received a BA in French and Political Science from Dartmouth College in 1990. He has traveled extensively, particularly to Madagascar, Indonesia, India and Uganda and continues to spend a significant amount of time in these countries in his current role.